That’s why picking a very low and minuscule price of $0.99 for the ebook makes sense because it’s going to give you the biggest sales increase. Instead, you simply want to get your existing and future paperback readers to buy your ebook as well. So what you really want to focus on with Kindle Matchbook isn’t pinching more pennies from your existing customers (even though that is a very good strategy in many cases). And higher bestseller rankings lead to more sales from more exposure. That means your book will be more likely to rank on a bestseller list, and if your book is already a bestseller, it will rank even higher.
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Instead, the key benefit you get is your increased sales ranking and sales momentum for your Kindle book. The key benefit here to authors isn’t really the extra royalty you earn from the extra ebook sale.
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Adding on an extra few dollars can be asking a bit much. Readers are already investing in your paperback, which usually means a $10 to $25 investment. We’ve tested the Kindle Matchbook Program and found that the best option is to price your Matchbook deal at $0.99. So the Kindle Matchbook Program is truly a win-win-win. And, of course, Amazon wins because of increased sales. Authors win because they sell more books, and get readers to interact with their book even faster. Readers win because it’s more convenient and they can start reading sooner. So now they can buy a paperback and get the Kindle book at a discount, or even for free, and start to read it while they wait for the paperback to arrive in the mail. Many readers own Kindles and still enjoy reading paperbacks. That’s why Kindle Matchbook is a great deal for readers. And nothing is more inconvenient than buying a book that you can’t wait to read and not getting it until the next day or two in the mail (Seriously, I almost died waiting for Round Trip to arrive). Readers love Kindle Matchbook for one simple reason – people love convenience (which is part of the reason ebook sales are exploding in the first place). This means you can now make two sales – a paperback sale and an ebook sale – a whole lot easier for your readers, putting more cash in your pocket and increasing your sales rankings (especially Kindle sales rankings).īy the way, you can enroll your book in the Kindle Matchbook Program with or without KDP Select so you don’t need to publish your ebook exclusively on Amazon.
#AMAZON MATCHBOOK PRICE FREE#
Once you enroll your ebook in the Kindle Matchbook Program, anytime a customer buys your paperback book, they can then buy your ebook of the same title for either $2.99, $1.99, $0.99 or even free – you get to choose. You’ve must have your book published as both a Kindle ebook and a paperback for sale on Amazon. Now, with Kindle Matchbook, you can sell more multiple versions of your book to the same reader a whole lot easier than before. I generally set the international prices based on my US price.It’s always easier to sell a little bit more to your existing customers than it is to find new customers. That’s just marketing 101.įor an author, though, it can be hard to sell more stuff to the same audience unless you write another book. Once you decide on your strategy, choose your Royalty percentage and drop your list price in the box. Your pricing choice will in many ways be determined by the specific book in question so there is no hard and fast rule that works across the board. Pricing is strategic, and something worthy of a more complete treatment (Note to self: add this to the Dept of Awesome list). Also, many readers are part of the Kindle Unlimited program, so a good proportion of your income may not come from sales but pagereads, and the more visible your book the better. The sheer number of sales for a book that rises in the charts can outweigh less sales of a book lower in the ranks. The $0.99 option can make make surprisingly good business sense though, especially in fiction, where there are large numbers of prolific readers. Obvioiusly, if you are able to price at $2.99+ and still gather sales it is a winner all round.
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Unfortunately, Amazon have set things up in a way that encourages low pricing across the board. It is difficult to crash into a marketplace if your pricing is out of whack with what readers expect. The best thing to do is look at similar books in your target categories and see what they are selling for. Any book priced between $2.99-$9.99 will give you a whopping 70% of the royalties.Īs you can see, there is a significant difference between your potential profit depending on your pricing strategy.Any book priced $0.99-$2.98 will give you a 35% cut of the profits.You either sell cheap $0.99-$2.98 or opt to sell in the $2.99-$9.99 bracket.
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Amazon have a page that tries to explain their pricing structure but to be honest, unless you have an accountant’s brain, it may confuse you even more.Įssentially you have two choices. This is where things get a little confusing.